Stewart debuts new Cup primary sponsor
Tony Stewart debuts a new primary sponsor this weekend at Talladega Superspeedway.
El Monterey, the No. 1 frozen Mexican food brand in the U.S., is making its first appearance as a primary sponsor in the NASCAR Sprint Cup series with the Stewart-Haas Racing owner/driver this weekend.
“We’re obviously very proud to have El Monterey join Office Depot this weekend at Talladega,” said Stewart, who won at Talladega in October 2008 and has six second-place finishes in 25 career Sprint Cup starts at the 2.66-mile oval. “It’s a partnership that has only grown since they joined Stewart-Haas Racing, and to see El Monterey on the hood tells me this partnership works well for them, too.”
El Monterey has served as an associate sponsor of Stewart’s No. 14 Chevrolet since the beginning of the 2011 season, with its sister snack brand, Tornados, serving as an associate sponsor on Stewart’s car since 2010 and as a primary sponsor of Stewart’s SHR teammate, Ryan Newman.
The parent company of El Monterey is Ruiz Foods, a family-owned corporation.