NASCAR and NHRA score big viewership gains on FS1
According to Nielsen Media Research, the NHRA Mello Yello Drag Racing Southern Nationals from Atlanta Dragway delivered an average audience of 1,367,000 viewers on FS1, making it the most-watched NHRA event since at least 2002 and more than double last year's event that aired in prime time (520,000).
The NHRA Mello Yello Drag Racing Series, which has enjoyed year-to-year viewership increases in five of its seven events in 2016, delivered 377,000 viewers in the A18-49 demo, a 390% increase from 2015's 77,000. Race coverage led FS1 to the top spot among all cable sports networks in viewers and A18-49 between 5:15-8:15 PM ET.
Earlier on Sunday, the NASCAR Sprint Cup Series race from Dover scored 3,985,000 viewers, up 1% over last year's race (3,940,000) and good for the 11th most-watched telecast in FS1 history and the third most-watched motor sports event ever on the network behind two Cup races from Martinsville.
All three NASCAR Sprint Cup Series points races that have aired on FS1 this season (Martinsville, Kansas and Dover) have scored year-to-year viewership increases.
Sprint Cup coverage led FS1 to the top spot among all cable and broadcast networks in viewers and all cable networks in A18-49 between 1:00-5:00 PM ET. On FOX Sports GO, the telecast delivered 62,264 streams, 21,233 unique streamers, and 1,126,787 minutes streamed.
FS1's popular pre-race show, NASCAR RACEDAY, tallied 1,056,000 viewers, up 13% from last year's Dover RaceDay.