Noodle from Gorillaz becomes global ambassador for Jaguar Racing

Noodle from Gorillaz becomes global ambassador for Jaguar Racing

Published Nov. 15, 2016 1:57 p.m. ET

Noodle from the band Gorillaz has been announced as the new global ambassador for Jaguar Racing, as the team gets set for its first start in Formula E.

In a short film directed by Jamie Hewlett, the animated guitarist takes a hot lap in the team’s electric open-wheel car, which will make its on-track debut Sunday at the Hong Kong ePrix (3:30 a.m. ET LIVE on FS1).

Jaguar is hoping that Noodle’s partnership with the team will help inspire the next generation of young engineers, men and women alike.

While discussion of a fifth album for the British band is imminent, drivers Adam Carroll and Mitch Evans will be making just their first starts in Formula E this weekend, behind the wheel of the Panasonic Jaguar Racing machines.

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