Masters to add an hour of TV coverage

Published Sep. 21, 2010 10:35 a.m. ET

foxsports

The Masters is adding an extra hour of television coverage next year.

Augusta National chairman Billy Payne said Tuesday that ESPN's weekday coverage will start at 3 p.m., which is an hour earlier. The coverage ends at 7:30 p.m. on Thursday and Friday.

Payne also said that British-based Sky Sports will join the BBC as a live broadcaster next year.

The Masters will be held April 7-10. Despite the additional hour of coverage on the weekdays, it remains the major championship with the most limited live TV coverage.