Heritage needs sponsor to survive

Heritage needs sponsor to survive

Published Feb. 28, 2011 12:00 a.m. ET

The longtime Heritage golf tournament likely won't make it past April without finding a title sponsor.

PGA Tour vice president Ty Votaw says it is ''imperative'' for the tournament to secure a replacement sponsor to keep the tournament at Harbour Town Golf Links for 2012 and beyond.

Tournament director Steve Wilmot said it would cost about $7.6 million for a company to underwrite the event.

Votaw and Wilmot spoke Monday at the Heritage's gathering in advance of the tournament, which will be played from April 21-24.

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This is the first time since 1986 that the Heritage won't carry title backing from Verizon, which left after the 2010 event.

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