Vizio to sponsor Fiesta Bowl

Vizio to sponsor Fiesta Bowl

Published Oct. 28, 2014 2:59 p.m. ET

GLENDALE, Ariz. (AP) Vizio will be the new title sponsor of the Fiesta Bowl.

The Fiesta Bowl is part of the six major ''New Year's Six'' bowls that will rotate as semifinal hosts in the new College Football Playoff. The first two semifinals will be at the Rose Bowl and the Sugar Bowl on New Year's Day.

This season's Fiesta Bowl will be Dec. 31 at University of Phoenix Stadium.

Vizio replaces Tostitos, which had been the Fiesta Bowl sponsor since 1996. Vizio previously sponsored the Rose Bowl from 2011-14.