Texas Longhorns

Report: Texas season-ticket sales near 2014 total despite price hike

Published Jun. 21, 2015 5:58 p.m. ET

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A price hike on football season tickets isn't keeping away many Texas Longhorns fans.

The number season tickets sold for the 2015 season stood at 52,823 near the end of last week — 92.3 percent of last year’s total — with three months before kickoff, according to a report in the Austin American-Statesman.

The athletic department raised ticket prices for this coming season, according to the Statesman, as much as 31 percent for seats near the 50-yard line. Longtime season-ticket holders had been critical of the price increase at a time when Texas' football program is trying to regain its status as a contender on the national scene, let alone the Big 12 where TCU and Baylor have taken over as the league's top two teams.

The increased revenue from ticket prices has resulted in $23.4 million in ticket revenue so far this year, according to the Statesman. Last season, it topped out at $22.2 million.

"I think the response from our fan base has been fantastic," Steve Hank, Texas’ chief revenue officer, told the Statesman. "To be ahead of where we were for all of last year (on revenues) at this point with still almost three months before kickoff, it’s a great position to be in."

There was some concern that Texas would fall well short of matching last year's number of season tickets sold. It appears now those fears were unfounded.

Darrell K. Royal-Memorial Stadium has a capacity of 100,119.

(h/t Austin American-Statesman)

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