The NCAA may not have renewed its contract with Electronic Arts Inc., but the video game company will reportedly continue to produce a college football game.
According to USA Today, more than 150 colleges, conferences and bowl games have agreed to a three-year contract extension for a version of the EA Sports game. On Wednesday, the NCAA announced it would not renew its contract for the game, citing business reasons and litigation costs amid a raft of lawsuits involving the game. On Friday, new plans for a college football game were announced.
The game will now be called College Football, according to multiple reports, with school and league affiliations worked out through the Collegiate Licensing Company (CLC), their licensing agent.
"More than 150 colleges, conferences and bowl games have approved the extension thus far," CLC spokesman Andrew Giangola told USA TODAY Sports. "For various reasons, schools and conferences typically come and go across the life span of any licensed product, as is the case with this game."
The change follows news earlier in the week that the NCAA would no longer allow EA to use its logo, starting next year.
According to the AP, the move will end a "lucrative business deal" as the NCAA "fights a high-profile lawsuit that says the governing body owes billions of dollars to former players for allowing their likenesses to be used for free."