Insight Bowl losing its title sponsor

Published Jan. 27, 2012 6:22 p.m. ET

foxsports

The Insight Bowl is losing its title sponsor and game organizers are seeking a replacement for this year's game.

Tempe-based Insight Enterprises Inc. has sponsored the bowl game since 1997 but has allowed its sponsorship contract to expire.

The annual game pits the third-place team from the Big 12 against the third- or fourth-place team from the Big Ten Conference, after BCS selections are made.

No. 19 Oklahoma beat Iowa 31-14 in the 2011 Insight Bowl on Dec. 30.

The Insight Bowl increased its payout to participating teams to $6.65 million two years ago.

The game was first played in 1989 as the Copper Bowl.