Super Bowl Commercials: Hulk vs. Ant-Man In Coke Spot
How many Cokes does the Hulk need to quench his thirst? Apparently a dainty mini-can will do the trick.
The surprise ad featured the green superhero leaping off buildings and chasing Ant-Man (played by Paul Rudd) through city streets for a mini-Coke.
The ad reflects Coke’s rejiggered strategy of focusing on smaller cans and bottles. The idea is that they’re marketed as more premium products than 20-ounce bottles — and fetch more money per ounce.
Coke says the focus on smaller sizes also dovetails with the trend of Americans cutting back on soda, as sugary drinks coming under fire from health advocates.
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