Minor-league GM to get prostate exam during home game

Minor-league baseball is known for its gimmicks. From dog jerseys to blowing things up, they have to do something to draw a crowd.

Well, the GM of the Myrtle Beach Pelicans, a Class-A affiliate of the Texas Rangers, is trying a new approach.

Andy Milovich has announced that he will get a prostate exam during the seventh-inning stretch of Thursday’s game while singing "Take Me Out to the Ballgame." However, there are conditions before this will happen.

Thursday night’s game is dedicated to prostate cancer awareness. So in keeping with the theme, Milovich has promised to do the exam publicly if Fallon Emery, a local girl battling brain cancer, saw her Facebook page reach 10,000 likes prior to the start of Thursday’s game. As of Sunday night, the page had more than 8,000 likes, so it seems Milovich will have to live up to his promise.

"If what we do saves a kid from having to lose his or her father because they get checked out, this will be worth it," he told ESPN’s Darren Rovell.

Pelicans chairman and managing partner Chuck Greenberg applauds Milovich’s commitment.

"It’s an important cause and something our organization feels strongly about helping to publicize," he told FOX Sports Southwest. "If Andy is willing to take this on personally in a fashion that is unconventional but respectful, then we’re all for it. The fact that we’re showing support for a little girl in the Myrtle Beach community makes it that much more attractive for us to get involved with."

The team already has raised money for 10-year-old Emery, who has been battling cancer for the past seven months, and also is hosting an auction in August with local sports memorabilia.

In addition to the exam, the first 1,000 men to enter the stadium Thursday night will receive a foam finger with a blue ribbon tied to it.

(H/T NBC Sports)