SportSouth to televise Hawks vs. Celtics on Jan. 14

SportSouth, the exclusive regional television home of the Atlanta Hawks, will now televise the team’s Eastern Conference showdown against the Boston Celtics on Wednesday, Jan. 14 at 8:00 p.m. ET.

"Recent Hawks telecast ratings and game attendance has sent a clear message that Atlanta basketball fans passionately want to see the NBA’s hottest team," said Jeff Genthner, senior vice president and general manager, FOX Sports South. "By adding this key Eastern Conference matchup to our telecast schedule, SportSouth is pleased to serve the rapidly growing Hawks fan following."

Currently on top of the Eastern Conference, the Hawks have won eight straight and 22 of its last 24 games. Along with the success on the court, Hawks television ratings in the Atlanta DMA are up 36 percent YTD on SportSouth through 35 games.

The Atlanta Hawks return to the court Tuesday, Jan. 13 against the Philadelphia 76ers. Full coverage of the game begins at 6:30 p.m. ET on SportSouth with Hawks LIVE!.

Source: Nielsen NSI. Atlanta DMA Live + SD TV HH RATINGS

About SportSouth

The FOX Sports regional networks serving the Southeast — FOX Sports South, FOX Sports Tennessee, FOX Sports Carolinas and SportSouth — collectively reach more than 13 million cable and satellite households in seven states across the Southeast. They are the television home of the Atlanta Braves, Atlanta Dream, Atlanta Hawks, Carolina Hurricanes, Charlotte Hornets, Charlotte Hounds, Memphis Grizzlies, Nashville Predators, Cincinnati Reds, Indiana Pacers, New Orleans Pelicans, and St. Louis Cardinals, as well as the Atlantic Coast Conference, Conference USA, Southeastern Conference, and Big 12 Conference. Combined, the four networks produce more than 750 live local events and televise more than 1400 live local events each year. For more information, please visit FOXSportsSouth.com, FOXSportsTennessee.com, and FOXSportsCarolinas.com.