They probably should have went with All You Need Is #Love, but I get it. There were probably some legal implications there -- Beatles implications to be exact -- for Stanford in promoting running back Bryce Love.
The school's sports information department's instead went with #HeismanLove for the Web site for the latest in Cardinal running back contenders, touting him as not "your prototypical running back. He's in a category all his own."
It also includes a quote from the player that proceeded him in the Stanford backfield, Christian McCaffrey, who said "I'm his biggest fan. I hope he breaks all my records and wins the Heisman Trophy, too."
That, of course, eluded McCaffrey, who finished in second in 2015 and was ninth a year later. But can Love finally break through for Stanford?
It's been a bittersweet relationship with the trophy in the years since Jim Plunkett won in 1970. Since then, John Elway, Toby Gerhart and Andrew Luck have all finished second, with Luck doing it in both 2010 and '11.
As an aside, while writing my book, The Heisman Trophy: The Story of an American Icon and Its Winners, former Downtown Athletic Club athletic director Rudy Riska relayed a story that Elway's father, Jack, didn't want his son to attend the ceremony in 1982 unless there was an assurance that the Stanford QB was the winner.
The Elways relented and were there in New York as Herschel Walker won by 695 points over the Cardinal star.
It's probably not karma and more the realities of late West Coast start times that have ultimately hurt Stanford given the players that won over their contenders.
It was Georgia's Walker over Elway, Alabama's Mark Ingram over Gerhart in '09; Auburn's Cam Newton over Luck in '10 and Baylor's Robert Griffin III a year later, and the Crimson Tide's Derrick Henry beating out McCaffrey two years ago.
Love is, as the email from Stanford promoting the new site noted, putting up "numbers more akin to a video game" as he's leading the nation with 1,387 yards and needed just five minutes to reach the 100-yard mark last week vs. Oregon.
But, like the Stanford contenders before him, can he overcome late start times (including a 10:30 ET p.m. kickoff on Nov. 10 vs. No. 12 Washington) and a number of viable threats in the Eastern and Central time zones?
For now, the Forecaster has the Cardinal RB just behind Penn State's Saquon Barkley, though let's be clear. He's most definitely getting the #HeismanLove and is closing the gap very, very quickly.
Before we dive into the players that are rising and falling in the race this week, here's a look at this voter's real-time ballot.
1. Saquon Barkley, Penn State RB 2. Bryce Love, Stanford RB 3. Baker Mayfield, Oklahoma QB
Neville E. GuardNeville E. Guard-USA TODAY Sport
ON THE RISE: Saquon Barkley, Penn State RB
No player in this race has the opportunity that awaits Barkley over the next three weeks, beginning Saturday night with No. 19 Michigan in Happy Valley. After the Wolverines -- who Barkley should find ample running room given they are 109th against the rush, giving up 114.5 yards per game -- the Nittany Lions get No. 6 Ohio State and No. 18 Michigan State on the road. The middle game in that set against the Buckeyes' J.T. Barrett (more on him shortly) should give us a very clear view of who the Midwest voting region's best bet is. But there's a very strong chance that if Barkley maintains his current pace of 217 all-purpose yards per game (tops in FBS), that the Penn State running back could have a virtual stranglehold on this race after the first weekend in November.
Kamil KrzaczynskiKamil Krzaczynski-USA TODAY Spor
ON THE RISE: J.T. Barrett, Ohio State QB
Speaking of the other Big Ten contender in this race, who will get a crack at Barkley and the Nittany Lions on Oct. 28 in Columbus, Barrett has rebounded nicely after a debacle of a performance on Sept. 9 against Oklahoma. That day he threw for 183 yards and an interception, but in the five games since, he's had four games with a 212.7 or higher rating and only three players have a higher rating than his 191.6 in the month of October, punctuated by his 325-yard, five-TD day vs. Nebraska (which also included two rushing scores). The Buckeye passer gets a week off before he has to deal with the Nittany Lions, but one of the top preseason threats, Barrett is a force again in this race.
Bruce ThorsonBruce Thorson-USA TODAY Sports
ON THE RISE: Sam Darnold, USC QB
So much for writing off the preseason favorite. Darnold's last two games have seen him throw for 316 yard and three scores against Oregon State and three more TDs and 358 yards vs. Utah. We're entering make-or-break territory for he and the Trojans' season this week as they travel to No. 13 Notre Dame. The Irish pass defense hasn't been exceptional, ranking 78th in FBS at 231.2 ypg, but did hold the best offense they've seen -- No. 3 Georgia -- to 141 yards. But with the second half Darnold put together vs. the Utes, leading TD drives of 98, 88 and 93 yards, momentum is in his corner.
Kirby LeeKirby Lee-USA TODAY Sports
FALL GUYS: Lamar Jackson, Louisville QB
When we look back at Jackson's career at Louisville, there will be more than a few parallels with BYU's Ty Detmer, the 1990 winner. The only two players with more than 4,900 yards of total offense at the time of voting, both ended their winning seasons on a skid, with Detmer falling in the last game before he won the Heisman and then the bowl game. Likewise, Jackson's winning year was a series of losses (three straight to be exact), including one in the postseason. Detmer's follow up included three regular-season losses before November and now so does Jackson's. Detmer ended that year third in the voting behind Michigan's Desmond Howard and Florida State's Casey Weldon, but given the depth of players in this race, that may be tough for Jackson to follow.
Jamie RhodesJamie Rhodes-USA TODAY Sports
Luke Falk, Washington State QB
The Apple Cup quarterbacks had themselves a bad, bad week. First we'll focus on Falk. He failed to throw a TD for the first time in six games in tossing five interceptions in the 37-3 loss to Cal and was sacked a whopping nine times. Falk's 97.7 rating was his worst in 37 career games as that INT total was just three fewer than he threw all of last season. There's chances for retribution with No. 22 Stanford, No. 12 Washington and a potential spot in the Pac-12 Championship Game available for Washington State. But getting over this one won't be easy in terms of the trophy race.
Neville E. GuardNeville E. Guard-USA TODAY Sport
Jake Browning Washington QB
Like Falk, Browning had a dreadful time last weekend, throwing for 139 yards and no scores in posing a 95.6 rating vs. Arizona State in a losing effort. That was his worst outing since facing Alabama in the College Football Playoff when he was held to an 83.9 rating. Like his Cougars counterpart, there are chances for Browning to regain his luster in terms of the Pac-12 North standings with the Cardinal and Washington State still to play. But for those players who were a step below the top contenders, performances like derail campaigns.