Why is Blatter still boss? Thank FIFA largesse

As shocking and as distasteful as his re-election may seem to

some, you don’t need the intelligence of a rocket scientist to

understand why Sepp Blatter is getting four more years to reign

unchallenged over world football, despite the corruption scandals

lapping at FIFA’s doors.

A key reason can be summed up in one short phrase: Don’t bite

the hand that feeds you.

Or, even more simply, follow the money. Mountains of money.

By turning FIFA into a giant gravy train and taking his

electorate in football along for the ride, Blatter has kept friends

close, enemies closer, and quashed any appetite for a change in

leadership or real and heartfelt introspection into the way he runs

football’s world governing body.

To quote its senior vice president Julio Grondona, FIFA was

”basically penniless” when Blatter won its presidency in 1998,

with no cash reserves and mere peanuts to distribute to football

officials around the world.

Fast-forward 13 years during which football’s global popularity

and appeal have exploded, and largely by milking the success of its

flagship tournament, the World Cup, FIFA has gone from pauper to

prince, so flush that it can comfortably hand out wads of money to

what Blatter likes to call ”the football family.”

According to FIFA’s 2010 accounts, and on top of the tens of

millions of dollars in other development aid that FIFA doles out

annually, all 208 of FIFA’s member associations from Afghanistan to

Zimbabwe last year got a special bonus of $550,000 (euro380,000) to

help them function, grow and run football competitions.

Such handouts can buy not only many footballs, equipment,

pitches, training and jobs but, vitally for Blatter, goodwill, too.

In that sense, FIFA can be seen as a global network of football

patronage that hands out money and gets thanks and loyalty in

return.

Hence Grondona’s pointed reminder to delegates at FIFA’s

congress before they overwhelmingly re-elected Blatter unopposed on

Wednesday for a fourth and final term: ”Everybody is benefiting

from FIFA’s financial success.”

FIFA’s massive checkbook – its financial reserves of nearly $1.3

billion (euro900 million) alone are bigger than the annual economic

output of the African country of Liberia and many of the world’s

small island nations – also helps to explain its arrogance.

Quite literally, FIFA officials can afford to rebuff outside

calls for deep reform, for independent and credible probes into

corruption claims, as long as serious pressure for change isn’t

coming from the sponsors and broadcasters who bankroll the World

Cup.

As they did on Wednesday at their congress, FIFA luminaries can

scoff at and circle the wagons against meddlesome and critical

politicians and dirt-digging reporters because doing so doesn’t

really hurt their bottom line. So far, the rolling tide of sordid

headlines and corruption allegations targeting FIFA has unsettled

some sponsors but has not turned them away. FIFA’s accountants

project that the World Cup bonanza – and the handouts to FIFA

member associations – will continue for the foreseeable future,

with the budget for next year earmarking another $177 million

(euro123 million) for development projects.

So Blatter, as he did this week in the midst of the storm, can

afford to infamously state, ”Crisis? What is a crisis?” because

he has made sure that his electorate, the 208 associations of

football nations around the world, have their hands in the cookie

jar, too.

Blatter’s proposal that those same associations, instead of

FIFA’s 24-man executive committee, select the host of future World

Cups also rubs them up the right way, pandering to their

self-importance. More money, more power: Again, it doesn’t take a

scientist to figure out why Blatter was crowned again with 186 of

203 ballots cast and minimal complaint, at least from within the

congress, that there was no alternative candidate.

”FIFA hands out hundreds of millions of dollars to the world,”

FIFA vice president Angel Maria Villar reminded the delegates

before the ballot. ”And all this is supposed to go down the

drain?”

Of course not, not if you’re on the gravy train.

So among those who took the floor Wednesday to talk down an

English proposal that Blatter’s re-election be delayed (on the

laudable grounds that ”a coronation without an opponent provides a

flawed mandate”) was Moucharafou Anjorin, president of the Benin

Football Association. It got payments of $400,000 in 2002, 2006 and

again in 2009 from FIFA to build offices, a football school and a

training center. FIFA says its money also bought a new bus for the

Benin national team. Haiti, another association that piped up for

Blatter, earning loud applause, got similar funding from FIFA’s

so-called Goal Program in 2001 and 2008.

”We all are dependent on FIFA,” Anjorin told the congress.

”Why would we want to kill FIFA?”

Why indeed.

John Leicester is an international sports columnist for The

Associated Press. Write to him at jleicester(at)ap.org or

http://twitter.com/johnleicester