UEFA’s Platini says it’s clear he’s not popular

UEFA President Michel Platini believes he has made himself

unpopular in some football circles by enforcing stricter

punishments for clubs, but that it’s a necessary consequence of

trying to clean up the sport.

Platini, who is weighing up whether he has the support to seek

the FIFA presidency in 2015, said Friday that penalizing clubs for

racism, match-fixing and uncontrolled spending is key to ensuring

that football is ”free of cheating, violence or injustice.”

Platini said in an end-of-year message that UEFA still must act

”quicker and firmer,” but highlighted how clubs are already being

forced to play in empty stadiums to punish racism, and booted out

of European competitions for financial mismanagement.

”All of these measures are not making us popular. That is

patently clear,” Platini said. ”However, my aim is not to be

popular. My aim is to be responsible.

”It is a responsibility that I must take on, in order to ensure

football’s continued existence, as well as the future of our

competitions.”

Among the scourges tarnishing football’s image, Platini

highlighted match-fixing, the ”extravagant” amounts middlemen are

making on transfer deals, the trafficking of minors and the

”violent or discriminatory excesses of extremist fringes which

pollute the stands at certain stadiums.”

The centerpiece of Platini’s presidency has been championing

”Financial Fair Play” rules compelling clubs to break even, and

pay players wages and tax bills on time as a condition for playing

in the Champions League or Europa League.

”We will be capable of taking measures which are imperative for

football’s well-being,” Platini said in warning to clubs fearing

being banned from European competitions.

Addressing the mission he faces to clean up European football,

Platini warned that the ”morality of men leaves something to be

desired.”

”In recent months, football has not always projected the best

possible image of itself,” Platini added. ”Practices which are

morally reprehensible have persisted, despite efforts to eradicate

them.”

Rob Harris can be followed at www.twitter.com/RobHarris