Pogba to sign lucrative Adidas deal

Italian newspaper La Gazetta dello Sport has reported that Juventus midfielder Paul Pogba has signed a new long-term sponsorship and supply deal with German sportswear company Adidas.

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La Gazetta claims the 22-year-old Frenchman has agreed a ten-year contract, which is set to earn him €40 million (US$44.2 million) over the duration of the deal.

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Until the proposed Adidas deal, Pogba was a rare example of a modern, top-level soccer player without a promotional boot deal. The player's agent Mino Raiola is believed to have used Pogba’s long-term independence to spark a bidding war between Nike and Adidas. 

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Pogba is likely to star this summer, as the French national team head into Euro 2016 as hosts and one of the favourites to lift the trophy.

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