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Petr Cech channels his inner Snoop Dogg to help sell helmet-shaped winter hats

Published Nov. 15, 2016 2:35 p.m. ET

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Alex Dowd

It's the international break, and that means the players that either aren't called up or have retired from international duty have a bit of free time on their hands. Arsenal goalkeeper Petr Cech, who has retired from international play with the Czech Republic, has taken the time to do a little marketing.

Apparently, Cech has an online shop where you can buy whatever it is your heart desires to make you "be like Petr Cech." One of the latest additions to the store is an helmet-shaped hat, which comes just in time for the "cold autumn and winter days." Cech introduced the latest fashion accessory on his Facebook, and curiously channeled Snoop Dogg at the end. See for yourself:

Thug life! Petr Cech is 34 years old, but that doesn't mean he isn't in touch with the youths and aware of all the dank memes on the internet these days.

If Summer 2016 was the summer of the bucket hat (it was!), then why can't Winter 2016 be the winter of the helmet hat?

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