New World Cup ball ‘Brazuca’ unveiled
The new ball for next year’s World Cup – called the ”Brazuca,”
in honor of Brazil, of course – was unveiled at a ceremony Tuesday
in Rio de Janeiro.
The word ”Brazuca” has a double meaning, used as a term for
Brazilians living abroad – including its many footballers – but
also as slang used to describe national pride or anything
Manufacturer Adidas said the ball offers ”breakthrough
innovation” featuring what it calls a ”revolutionary six-panel
The ball is decorated with a ribbon design in shades of blue,
gold and green, which Adidas said symbolizes the traditional ”wish
bracelets” worn in Brazil.
The ball makes its real debut on June 12 in the opening game in
Sao Paulo, and will be used until the final July 13 in Rio de
”The FIFA World Cup match ball is the icon of the tournament as
the centerpiece of every goal, every play and every touch,” said
Ernesto Bruce, director of football for Adidas America. ”Adidas
has a rich legacy at the World Cup, providing the official match
ball for every tournament since 1970.”
Some World Cup balls are more popular than others, with players
often complaining about the feel of a new ball or the way it moves
in the air. Goalkeepers often say they have trouble tracking the
new models, which seem to move faster at every World Cup
Adidas manufactured a ball named ”Jabulani” for the 2010 in
South Africa, which was heavily criticized by some players who said
its movements were unpredictable.
The ”Brazuca” was unveiled at a ceremony at Parque Lage in
Rio’s lush Botanical Garden.