New Barcelona sponsor logo on inside of jersey
Barcelona has signed a sponsorship deal with Intel, whose logo
may never be seen despite being on the jerseys of the Spanish
The four-year deal with the American semiconductor chip maker is
worth a reported $34 million.
The phrase ”Intel Inside” will be placed on the inside front
of the jersey, meaning it may be seen only when a player lifts his
shirt over his head in celebration. The Catalan club calls this a
”pioneering initiative in the world of sports advertising.”
Barcelona says that as part of the deal Intel will provide
Barcelona players and coaches with company devices. The
multinational company also will apply its technology in an effort
to improve research, training and performance.