Man United signs deal with UAE mobile phone firm
Manchester United has extended its reach into the Middle East
after reaching a deal to sell match footage to United Arab Emirates
mobile phone firm Du.
The two-year deal is worth around 2 million pounds ($3 million),
with United providing club content to the Dubai-based company’s 5
million mobile customers.
United has capitalized on its global appeal by signing regional
deals that have pushed commercial revenue beyond 100 million pounds
($165 million) each year.