Mainz may be on the brink of creating history but coach Thomas Tuchel insists it is still business as usual at the Bruchweg Stadion.
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A win over Hamburg on Saturday would be their eighth consecutive triumph and would set a new record for victories at the start of a Bundesliga season, but Tuchel is trying to prepare his team like he does for any other game.
"A record start doesn’t give us a one-goal advantage or a penalty," he said. "I hope that the lads stick to their task because that is the only way of getting results.
"We cannot prevent all of this hype from reaching the players, but we have our own way of dealing with it.
"The lads are all very positive and we are not going to take any of that away from them."
Opponents Hamburg have not made such a good start to the season with just 11 points from the first seven games.
That is nevertheless enough to keep them in touch with the leading teams and the game gives them the chance to move up to third.
"This is an important game for us," said coach Armin Veh.
"We will now get to see where we are heading. We are just two points behind third place and we certainly want to keep in touch."
Veh will take just 17 players with him since Mladen Petric, David Jarolim, Maxim Choupo-Moting and Eljero Elia have added their names to the list of injuries.
But the Hamburg coach was philosophical about his lack of options.
"I am only allowed to make three substitutions anyway," he said.