Liverpool sponsor wants Asian players on club
The bank that sponsors Liverpool wants the club to bring in
high-profile Asian players.
Standard Chartered executive Gavin Laws outlined his hopes for
Liverpool in an interview with The Associated Press on Thursday,
saying the bank sees great potential for the club to increase its
exposure in the Asian market – where it does most of its
”The real power for what Liverpool could do for us, and I think
for the English Premier League, is if there was a way they could
nurture foreign players from Asia … a great Asian player – you
see what Park Ji-sung does for Manchester United,” Laws, the
bank’s head of corporate affairs, said at the SoccerEx
”The markets in Asia and the Middle East are so nationalistic,
they are very proud about their countries. (Matches) become huge
events. One appearance from a player, say from Dubai in the Premier
League, and you’d have the whole of Dubai watching it.”
Liverpool is sixth in the Premier League, four points behind
fifth-place Tottenham, which is in the Europa League spot and has
played a game less.
It means the five-time European champions are set to miss out on
competing in the more lucrative Champions League for the second
For Standard Chartered, the European competitions are of less
interest than the Premier League.
”The Champions League for us as a sponsor is not that important
for us,” Laws said. ”By the time the games are played, the major
markets we are interested in, everyone is asleep and in bed.”
And it’s in those Asian markets where Standard Chartered wants
to be selling more shirts with its brand across them.
”The market is saturated in Europe with so many clubs, how many
more merchandise sales are they going to create over the next 10
years?” Laws said. ”If the clubs want to do merchandise sales
going at an exponential rate you’ve got to be in China, you’ve got
to be in Korea, really getting all the people excited about the