Liverpool rule out Luis Suarez exit
Suarez currently tops the Premier League scoring charts with 22 goals this term, but the Reds are currently seventh in the standings and eight points adrift of the top four. A further season without Champions League football has led to suggestions that the Uruguay international could be lured away to pastures new, despite only signing a new long-term contract in the summer.
But Ayre told Sports Illustrated: "To play at the highest level in the Premier League and European soccer, you need players like Luis and Steven Gerrard on your team. So the last thing in our mind is selling Luis Suarez. He’s not for sale. It’s not something we’re interested in.
"I remember when they (Fenway Sports Group) bought the team, John (Henry) made a comment in the media: We don’t want to just build a team to win but to keep winning. To do that you have to have a number of world-class players on your team."
Ayre also explained how the Premier League club’s transfer policy now operates since they were bought out by their American owners, with manager Brendan Rodgers working as part of an extensive team to identify and acquire the right players.
He added: "We were very pleased with the most recent window in January with Philippe Coutinho and Daniel Sturridge. It’s a combination of skills and people and processes that bring us to what we’re trying to achieve.
"I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. Your biggest expenditure line can’t be the whim of any individual.
"What we believe, and we continue to follow, is you need many people involved in the process. That doesn’t mean somebody else is picking the team for Brendan. But Brendan needs to set out with his team of people which positions we want to fill and what the key targets would be for that."
Ayre added: "He has a team of people that go out and do an inordinate amount of analysis work to establish who are the best players in that position. It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world.
"By bringing those two processes together, you get a much more educated view of who you should and shouldn’t be buying. And perhaps as fundamentally, how much you should be paying and the structure to those contracts.
"I think we’ve had relatively good success since we deployed that methodology. We’re getting better all the time. Just as you think our football is getting better, our transfer activity is getting better."