Hull owner faces fury from fans over name change

Less than three years after Assem Allam rescued Hull from

falling into financial ruin, the goodwill toward the Egyptian

businessman has turned into open hostility.

Allam was feted as a savior after injecting about 40 million

pounds ($61 million) into the club when it was close to bankruptcy

while playing in the second-tier League Championship in 2010. The

team then secured a surprise return to the Premier League last


But Allam’s desire to change the 109-year-old club’s official

name from Hull City AFC to Hull Tigers to attract investors and

boost its marketing appeal abroad has provoked fury among many fans

as well as traditionalists in English football.

The backlash only intensified this weekend when Allam responded

to supporters’ chants and banners of ”City Till We Die” by

telling a Sunday newspaper: ”They can die as soon as they want, as

long as they leave the club for the majority who just want to watch

good football.”

It made for a hostile atmosphere at KC Stadium on Sunday as Hull

beat Liverpool for the first time in 17 attempts. It should have

been a day to celebrate one of the best results in Hull’s history,

but instead all the talk was about the wrangle between the fans and

the owner that could rumble on throughout the team’s first season

back in the top division.

”What we can’t let it do is fester because it creates, at

times, when things aren’t going so well, an atmosphere that none of

us want,” Hull manager Steve Bruce said.

”If we are Hull City Tigers or we are Hull City, whatever we

are, we have got to stay together going forward because we need all

the help we can get. We are a newly promoted team. We have only

been three years in the Premier League in our history so we are up

against it.”

Bruce said he would talk with Allam.

”The chairman has put something like 70 million pounds in,”

Bruce said. ”Without him, there wouldn’t be a club or a Hull City.

It would be down the tubes, in my opinion.

”However, I have got to have a conversation with him because I

don’t think he quite understands what it means in terms of history

and tradition. All he thinks about is going forward and he thinks

the brand would be better. That is his opinion but there are

thousands who don’t agree.”

Angry Hull fans sang ”We’re Hull City, We’ll Die When We Want”

during the Liverpool game as Allam watched on from the director’s

box with members of his family.

Bernard Noble, the spokesman for Hull City Official Supporters

Club, said the vast majority of fans want to see Allam stay as

chairman but back down from his plans to press ahead with the name


”If the comments he made are true, they are ill-judged and they

shouldn’t have been said,” Noble told The Associated Press.

”There is a lot of anger about what he said.

”I just hope that we can draw a line under it . and concentrate

on staying in the Premier League. We can revisit it at the end of

the season. This is not the time for it.”

Allam is not the first foreign-born owner of an English club to

incur the wrath of supporters in attempts to increase the team’s

marketability. Cardiff, for example, has controversially changed

its club crest and plays in red instead of blue at the insistence

of its Malaysian owner, Vincent Tan.

But Allam’s opinion is unlikely to waver. He recently said the

word ”City” in the name is ”redundant” and ”irrelevant,” and

that he would prove to be a trailblazer for clubs changing their

names ”to something more interesting.”

”City, Town, County: these are meaningless,” he told The

Guardian newspaper in September. ”In marketing, the shorter the

name the more powerful – think of Coca-Cola, Twitter, Apple. By

next year, I will change the name to Hull Tigers.”