Hospitality packages selling well for 2014 WCup
A FIFA partner says it has already sold $262 million in
hospitality packages for the 2014 World Cup, equaling the total
revenue generated by the hospitality program for the 2010
tournament in South Africa.
MATCH Hospitality AG, the worldwide exclusive rights holder of
the program, said on Tuesday it surpassed its sales targets in the
first seven months since the packages were put on sale.
It said some of its packages were sold out in Sao Paulo, site of
the World Cup opener, and were almost sold out in Rio de Janeiro,
home of the final at Maracana.
MATCH Hospitality AG said nearly 90,000 packages in total have
already been sold.