Hospitality packages selling well for 2014 WCup

A FIFA partner says it has already sold $262 million in

hospitality packages for the 2014 World Cup, equaling the total

revenue generated by the hospitality program for the 2010

tournament in South Africa.

MATCH Hospitality AG, the worldwide exclusive rights holder of

the program, said on Tuesday it surpassed its sales targets in the

first seven months since the packages were put on sale.

It said some of its packages were sold out in Sao Paulo, site of

the World Cup opener, and were almost sold out in Rio de Janeiro,

home of the final at Maracana.

MATCH Hospitality AG said nearly 90,000 packages in total have

already been sold.