FOX Sports, Budweiser team up to bring ‘Rise As One’ to life
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports on Wednesday for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of Budweiser’s fully integrated, global content series supporting its new "Rise as One" FIFA World Cup campaign.
"The FIFA World Cup is such a powerful moment in time which enables the world to join together in celebration of the world’s most popular sport," said Andrew Sneyd, Global Vice President, Budweiser. "We are delighted to collaborate with FOX Sports on this new series and through the ‘Rise As One’ campaign, to share the many defining moments of football history with the millions of fans around the globe."
The robust series of football documentaries were developed in collaboration with FOX Sports, one of the most prominent supporters of the sport globally and home of the 2018 and 2022 FIFA World Cups. Leading up to the 2014 FIFA World Cup Brazil, the six thirty-minute episodes celebrate humanity and perseverance through the most powerful and uplifting stories rooted in world football and also demonstrate how the sport inspires the world to "Rise as One." The first installment of this series will premiere on March 25 in the United States and Puerto Rico on FOX Sports 1, America’s new sports network. Globally, these films will be distributed in more than 55 countries.
"The passion and dedication that unites footballers and fans worldwide is unrivaled, incredibly inspiring, and we are thrilled to partner with Budweiser to help tell these stories," said Michael Bloom, FOX Sport’s Senior Vice President of Original Programming. "We think that football fans across the globe will enjoy this series and learn more about how transformative and impactful the beautiful game has been."
Veteran filmmakers Scott Boggins and Gabriel Spitzer, who have a combined 15 Emmy Awards, joined forces to produce and direct the "Rise as One" documentary series that features exclusive interviews with football legends including FIFA World Cup champions Ronaldo and Lilian Thuram. The FOX Sports Originals production premieres Tuesday, March 25 at 8 p.m. ET on FOX Sports 1, and below are brief descriptions of the six episodes:
·Power of Unity: In "Power of Unity," the Japanese women’s national team overcame intense personal pain to inspire their country after the 2011 tsunami and Fukushima nuclear disaster.
·Breaking Barriers: In "Breaking Barriers," USA and Iran go head-to-head at the 1998 World Cup and amid volatile politics and intense scrutiny, broke soft diplomacy on the world stage.
·One Nation: In "One Nation," the French men’s national team uses the 1998 World Cup to help heal the racial splits within their nation and sport.
·Match for Peace: The story of how an exhibition match between World Cup champions Brazil and war torn Haiti, helped lift the spirits of the island nation during one of its darkest hours.
·Forever Heroes: Nearly 20 years after a plane crash killed all but three men from Zambia’s national team, "Forever Heroes" shows how the new survivor-led club overcame tragedy to capture the African Cup of Nations, just miles from the crash site.
·World War Truce: During a tense, frozen Christmas in World War I, German and British soldiers held a secret cease-fire to play a friendly soccer game.
In addition to its global partnership with FOX Sports, Budweiser also serves as the lead partner of the "Kicking + Screening Soccer Film Festival," an annual series of soccer cultural events that brings together football and film enthusiasts to celebrate the beautiful game. Budweiser will debut two of its upcoming documentary series episodes on the big screen when the festival visits New York City from April 8-11, 2014. Tickets to the New York City festival are on sale now at kickingandscreening.com.
For more details on Budweiser’s creative content series, its partnership with FOX Sports and the "Rise as One" campaign, visit www.RiseAsOne.com.