English Premier League to expand presence in China
The English Premier League is expanding its training program for
Chinese coaches and referees, looking to further establish itself
in the country’s vast market.
The Premier Skills program is aimed at reaching more than 1.2
million Chinese students by 2016. It was announced as Prime
Minister David Cameron arrived in Beijing on an official visit
Administered by the Premier League and the British Council, the
program already has been active in China for five years.
The Premier League also works on development and marketing
projects with clubs in the top-tier China Super League. The Chinese
league had been marked by low attendance, poor marketing and
widespread corruption among players, coaches and officials before
putting itself on a better course.