English Premier League to expand presence in China

The English Premier League is expanding its training program for

Chinese coaches and referees, looking to further establish itself

in the country’s vast market.

The Premier Skills program is aimed at reaching more than 1.2

million Chinese students by 2016. It was announced as Prime

Minister David Cameron arrived in Beijing on an official visit

Monday.

Administered by the Premier League and the British Council, the

program already has been active in China for five years.

The Premier League also works on development and marketing

projects with clubs in the top-tier China Super League. The Chinese

league had been marked by low attendance, poor marketing and

widespread corruption among players, coaches and officials before

putting itself on a better course.