England’s World Cup bid unveils new sponsor

England says British Telecom is the first main sponsor backing

the bid to host the World Cup in 2018 or 2022.

British Telecom will provide financial and marketing support as

well as providing communications details for the final bid

submission to FIFA in May.

England 2018 chief executive Andy Anson said Friday that “the

support of BT is an extremely significant step forward for us as it

shows tremendous confidence in England’s bid.”

British Telecom also sponsors the London 2012 Olympics.