England’s World Cup bid unveils new sponsor
England says British Telecom is the first main sponsor backing
the bid to host the World Cup in 2018 or 2022.
British Telecom will provide financial and marketing support as
well as providing communications details for the final bid
submission to FIFA in May.
England 2018 chief executive Andy Anson said Friday that “the
support of BT is an extremely significant step forward for us as it
shows tremendous confidence in England’s bid.”
British Telecom also sponsors the London 2012 Olympics.