Corinthians signs Chinese player to expand brand

Brazilian champion Corinthians says it has signed 23-year-old

Chinese attacking midfielder Chen Zhizhao, hoping he will help the

team expand its brand into the Asian country.

Zhizhao played for Chinese club Nanchang Hengyuan and spent six

months with Portugal’s Trofense before coming to Corinthians.

His contract with the popular Brazilian club runs until the end

of 2013.

The idea to sign the player came from the club’s marketing

department, which is trying to make the team more popular

abroad.

The team’s marketing department also came up with the idea to

sign Ronaldo a few years ago, when the former Brazil star was

recovering from his latest serious knee injury.