MLS unveil new ‘Don’t Cross the Line’ campaign
Major League Soccer’s annual Don’t Cross the Line campaign strives to eliminate discrimination across the league and in communities. Its project for 2016 features players across the league pleding to "stand as one" in the fight against racism, sexism, homophobia and any other form of discrimination.
The campagin is headed by MLS WORKS, which is the league’s community outreach initiative, and it will run throughout the year and feature on the campaign’s website.
This year, MLS is teaming with RISE, a non-profit organization committed to eliminating discrimination, bias, prejudice and harrassment. The goal is not only to keep any discrimination out of the sport and its stadiums, but to encourage everyone involved to take a stand against it in their communities as well.
"Through our Don’t Cross the Line initiative we strive to reinforce our core value of diversity and foster an inclusive environment that is free of discrimination and harassment for our players, fans, partners and employees," said JoAnn Neale, Chief Administrative Officer of Major League Soccer. "We’re excited that this year’s PSA features the biggest stars from all of our clubs, and with the support of MLS WORKS partner RISE, look forward to extending the reach of this important campaign."
The Don’t Cross the Line PSA will air this weekend, including on Sunday when Orlando City take on the Portland Timbers at 8 p.m. ET on FS1. It will continue to be a staple of MLS broadcasts for the entire 2016 season and the league will continue its efforts in cities across the country.