Up More than 20% in Minutes and Video Views Across Streaming and Social vs. 2018
Facebook, Instagram, Twitter and YouTube All Hit Video View Records
LOS ANGELES – With 5.6 billion total video views across social and streaming digital platforms and a third consecutive year of double-digit growth — up +22% over 2018 — FOX Sports delivered its best-ever digital video consumption year in 2019. Fans viewed a total of 21 billion minutes (+21% YoY) across all content.
Each of the brand’s social media platforms — Facebook, Instagram, Twitter and YouTube – hit record years in video views for an aggregate +24% YoY increase, and average time spent viewing was up +6% YoY. FOX Sports also reached its best streaming year ever, up 20% YoY in video views.
“We served more fans than ever in 2019, staying committed to the live sports that matter to our brand and unique on-air personalities that bring them to life,” said David Katz, EVP/Head of Digital, FOX Sports. “Each of our digital platforms brought fresh content perspective to a record-setting Women’s World Cup and action-packed fall sports season featuring NFL, World Series and the launch of WWE Smackdown. We’re excited to kick off 2020 by bringing unique storytelling to Super Bowl 54 on FOX for a huge, engaged audience.”
Additional 2019 highlights:
- The FIFA Women’s World Cup France 2019™ garnered 539 million total minutes streamed, up +743% from 2015.
- SKIP AND SHANNON: UNDISPUTED reached one billion lifetime YouTube views in December
- Social video views grew across multiple major sports in 2019: NASCAR (+118%), NFL (+97%), College Basketball (+64%), MLB (+64%), College Football (+38%)
- NFL on FOX streaming delivered its best regular season ever, with NFL Sunday audience* growing +57% year-over-year.
- World Series Game 7 was FOX Sports’ most-streamed FOX MLB game ever, with an, up +2% from the previous record held by Game 7 in 2016.
- The Big Ten Championship was the most-streamed college football game ever on FOX, up +68% vs. the 2018 Big Ten Championship. FOX College Football’s regular-season audience grew +24% YoY.
*Across all platforms: FOX O&O, NFL Mobile, Verizon
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Sports Super 6 free-to-play game, as well as a licensing agreement that established the FOX Sports Radio Network.