Brand’s Best Month Ever on YouTube
Streaming Views Up +49%
LOS ANGELES – FOX Sports’ commitment to deliver in the fall continued in November with another month of double-digit viewership growth. The brand scored 543 million video views (+41% year-over-year) and 2.7 billion minutes of total consumption (+29% YoY) across social and streaming platforms, according to Adobe Analytics and multiple platform analytics.
The brand also had its best month ever on YouTube which contributed 206 million video views (+93% YoY) and 1 billion minutes consumed (+60% YoY).
“In November, FOX Sports yet again delivered can’t-miss events – NFL, Michigan-Ohio State, Wilder-Ortiz – and our innovative digital content plan amplified the conversation around those special moments,” said David Katz, EVP/Head of Digital, FOX Sports. “Yet another record-setting month has provided us strong momentum as we look ahead to Super Bowl LIV in Miami.”
Streaming across FOX O&O and third-party platforms grew +49% year-over-year.
Some specifics driving November growth:
- Season-to-date, FOX Sunday NFL windows have tallied 381,000 AMA, up +60% year-over-year. On social platforms, NFL on FOX tallied 41M cross-platform views, doubling last November.
- College football’s greatest rivalry, Michigan-Ohio State, marked FOX’s most streamed college football game of the season with 134,000 AMA. FOX closed out the 2019 regular season with +21% year-over-year growth in average minute audience.
- Following a strong debut month, WWE on FOX outperformed its inaugural month in social media platform video views by +54%.
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios, which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network, as well as a licensing agreement that established the FOX Sports Radio Network.