Overall Season Ratings Up +3%; Digital/Social Garners Strong Growth
CHARLOTTE, N.C. – FOX Sports wrapped its half of the 2019 Monster Energy NASCAR Cup Series season Sunday averaging 4,076,000 viewers, up +2% from last year’s 3,980,000, excluding weather-impacted races both years, according to Nielsen Media Research.
Among 11 FOX Sports 2019 races directly comparable to 2018 events, six scored viewership increases. For the season, the Nielsen U.S. Household Rating was up +3% (2.44 vs. 2.37).
The top five markets for the first half of the season are Greensboro, N.C., Greenville, S.C., Richmond, Va., Charlotte and Indianapolis.
Sunday’s race from Sonoma Raceway delivered 2,478,000 viewers, up +6% from last year’s 2,334,000.
Digital and Social highlights from the first half of the season include:
- Monster Energy NASCAR Cup Series average minute audience per race for the 2019 season up +37% over 2018
- 2019 Daytona 500 was most-streamed FOX NASCAR event ever (53K AMA, +10% over 2018 Daytona)
- Two million fans streamed NASCAR programming on FOX Sports platforms in 2019, up +79% year-over-year
- 177 million video views of FOX NASCAR content across social platforms, up +51% year-over-year
Adding together streaming & social:
- 380 million digital consumption minutes for NASCAR content across FOX properties on streaming and social, up +80% year-over-year
About FOX Sports
FOX Sports is the umbrella entity representing Fox Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports arm of the FOX Network as well as FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine, jointly own Caffeine Studios, which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.