“All Eyes On Us”: FOX Sports’ New Women’s World Cup Spot Puts Focus on Defending Champion U.S. Team, 30 Days From the Tournament
Award-Winning Director Joseph Kahn Brings Viewers On-Field Into the Action Alongside Alex Morgan, Mallory Pugh, Megan Rapinoe and More
LOS ANGELES – With the FIFA Women’s World Cup 2019™ just 30 days away, FOX Sports gets fans ready for the biggest live event of the summer with its “All Eyes on Us” spot, taking fans inside a heart-pounding, midfield moment with the defending World Champion, U.S. Women’s National Team. Alex Morgan, Mallory Pugh, Megan Rapinoe, Carli Lloyd, Tobin Heath, Crystal Dunn, Julie Ertz and Becky Sauerbrunn take on all comers with slick stepovers, nutmegs and turf-shattering tackles, showing the grit and skill they need to take on all challengers.
“You come at the queen, you best not miss” warns actress Carrie Coon, who narrates the piece.
“In ‘All Eyes on Us,’ we take you on to the field in a way you typically don’t see,” says Robert Gottlieb, FOX Sports’ EVP, Head of Marketing. “You’re really going to feel like a part of the action with the U.S. team. We know how powerful this sport is and couldn’t be more proud to be the ambassadors for it, bringing the tournament into everyone’s living rooms this summer.”
Joseph Kahn, renowned film and music video director (Britney Spears, Jennifer Lopez, Lady Gaga), directed the spot, working with legendary Hollywood cinematographer Robert Elswit.
“I’m super fascinated by these warrior women – their physicality, mentality, camaraderie and teamwork,” says Kahn. “They’re superhuman and really inspiring. I wanted to capture that on-camera.”
“They’re superhuman. They’re very inspiring. As I’m shooting, I’m just trying to get that on camera.” 📽️
— FOX Sports PR (@FOXSportsPR) May 8, 2019
The new ad debuts today, May 8 across FOX television networks and FOX Sports social media platforms as the lead piece of the larger “All Eyes on Me” campaign that’s so-far included:
The campaign was created by Wieden + Kennedy New York.
From June 7 through July 7, all 52 FIFA Women’s World Cup™ matches will air live, including 22 on broadcast television – more than any FIFA Women’s World Cup ever – and on the FOX Sports app. Two daily studio shows will air live from Paris, while late night programming originates from FOX Studios in Los Angeles.
The U.S. Women’s National Team headlines group stage matches on FOX, facing Thailand (Tuesday, June 11 at 3:00 PM ET), first-time World Cup participant Chile (Sunday, June 16 at 12:00 PM ET) and No. 9-ranked Sweden (Thursday, June 20 at 3:00 PM ET).
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.