Dynamic Duo Brings Fresh Expertise, Personality and Enhanced Fan Interaction
LOS ANGELES – This summer, expert soccer personalities Karina LeBlanc and Aaron West team up to co-host FOX Sports’ “FIFA WOMEN’S WORLD CUP™ NOW” live on Twitter every matchday. LeBlanc is a five-time World Cup™ goalkeeper for Canada, the Head of Concacaf Women’s Football and a studio analyst for FOX Sports’ presentation of this summer’s tournament. West, a video journalist and former Davidson College midfielder is known for his passionate opinions on the game and exploration of its connection to culture at-large. Together, they bring an exceptional range of insight, expertise and love for the sport to the Twitter audience.
From its Paris studio each matchday from Friday, June 7 through Sunday, July 7, FOX Sports, the official FIFA World Cup™ U.S. English-language broadcast rights-holder through 2026, produces and streams the show on Twitter via the @FOXSports and @FOXSoccer accounts. The new program adds more highlights and fan interaction in an updated version of 2018’s successful FIFA WORLD CUP™ NOW, which streamed live during the men’s tournament.
“We want FIFA WOMEN’S WORLD CUP™ NOW to be bold, dynamic and interactive,” said David Katz, Executive Vice President of Digital for FOX Sports. “Karina and Aaron are the perfect ambassadors to engage, inform and inspire the millions of fans who will tune in to this global celebration of soccer. During the month-long tournament, FOX Sports and Twitter will be the place to be.”
“We get to be a voice for people who aren’t in Paris, so they can see and feel and hear it,” said LeBlanc. “We’re going to have fun. We’re going to laugh, and who knows – we might get emotional and make you cry. But the best part is that we get to talk directly to the fans about soccer every day for a month. Perfect, right? Genius. Let’s do it.”
“Twitter is the perfect partner for FIFA WOMEN’S WORLD CUP™ NOW because it’s where I live. It’s where sports live. It’s where I talk about soccer all day long.” added West. “The conversation is always happening live, and it’s instantaneous. You get my crazy soccer thoughts directly to your phone in real-time — this time live on video in front of the Eiffel Tower.”
Featured guests on the show include FOX Sports’ FIFA Women’s World Cup France 2019™ on-air personalities such as Alexi Lalas, Aly Wagner and other high-profile broadcasters and celebrities. This live coverage is available in the United States to Twitter’s logged-in and logged-out audiences and can be viewed via @FOXSports and @FOXSoccer on computers, tablets and mobile devices.
In January, FOX Sports and Twitter, following a ground-breaking 2018 FIFA World Cup™ collaboration, announced an expanded relationship for this summer’s FIFA Women’s World Cup France 2019™. More details can be found at FOX Sports PressPass.
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios, which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.
About Twitter (NYSE: TWTR)
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.