NEW YORK – FOX Sports today announced that Dan Donnelly has been named Senior Vice President, Ad Sales Marketing. The announcement was made by Seth Winter, Executive Vice President of Sales for FOX Sports. Donnelly will oversee the Sports Marketing division, creating opportunities for brands to be represented across all FOX Sports properties. Donnelly reports directly to Winter.
“We are so fortunate to welcome Dan to the FOX Sports team,” said Winter. “Having worked with Dan for nearly two decades, I know first-hand that he brings an extraordinary level of expertise in working with significant brands across big platforms in both sports and entertainment. Dan’s reputation for innovation and his business acumen will bring tremendous value to all our partner clients.”
A talented executive with more than 25 years of integrated marketing communications experience, Donnelly most recently led the Publicis Media Sports and Entertainment U.S. division. Prior to that, Donnelly ran sports at Publicis’ Starcom Mediavest Group, a role he took on in 2014. His responsibilities across Publicis ran the gamut from strategy and planning to rights acquisition and activation.
Prior to leading the sports division at Starcom Mediavest Group, Donnelly led the Coca-Cola North America account as Executive Vice President, Managing Director. In this role, he oversaw all consumer insights, connections strategies & planning, investment & activation, and research & analytics for the Coca-Cola Co. portfolio. Prior to joining SMG, Dan worked at Busch Media Group, the in-house unit wholly owned by Anheuser-Busch, Inc., which he joined in 1995.
A graduate of the University of North Carolina at Chapel Hill, Donnelly earned his degree in business administration.
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.