Brazil-Mexico is Top Authenticated Streaming Event in FOX Sports History
Match Peaks at More Than 5 Million TV Viewers Monday Morning
NEW YORK & MOSCOW – The FOX Sports Monday FIFA World Cup™ lineup may have impacted office productivity across the United States, as Brazil’s 2-0 Knockout Stage victory over Mexico was the most-streamed match of the tournament to-date. With an average-minute audience of 538,000 and 1.4 million unique streamers, the match set a record for FOX Sports authenticated streaming.
Monday was the best day ever for FOX Sports authenticated streaming with 159 million minutes and 2 million unique streamers across all sports, up +13% in minutes and +14% in streamers over the previous high on June 27 (140 million minutes, 1.8 million streamers), which was Matchday 14 of the 2018 FIFA World Cup™. World Cup viewing drove 94% of Monday’s streaming consumption (150 million minutes, 1.9 million streamers).
On television, Brazil-Mexico delivered 4,181,000 viewers, peaking at 5,373,000, according to Nielsen Media Research. The victory by Brazil was up +65% over 2014’s corresponding Round of 16 match (France-Nigeria, 2,527,000), +161% over 2010’s Netherlands-Slovakia contest (1,601,000) and +140% over 2006’s Italy-Australia match (1,742,000).
The second match of the day, Belgium’s stunning comeback win over Japan, scored 3,904,000 viewers across FOX and streaming sources. Peaking on television at 4,640,000 viewers, the average television audience (3,499,000) was up +46% from Brazil-Chile in 2010 (2,393,000) and up +65% from 2006’s Switzerland-Ukraine match (2,116,000).
Through 48 matches, 39,218,000 viewers have watched at least six minutes of a live World Cup match telecast on FOX or FS1 only.
Through 18 days of the 2018 FIFA World Cup™, FOX Sports has recorded 2.5 billion minutes of digital consumption, including streaming, data pages, short-form video and social media. In addition, FOXSports.com had its best day in short-form video views in nearly four years, growing +1412% vs. the prior 12-month daily average. Excluding streaming content, World Cup video has amassed a total of 15.4 million views in June, boosting total FOXSports.com short-form video views to 19 million,+361% versus the previous 12-month average. Across streaming, social and digital platforms, FOX Sports pulled in 632 million video views for all sports in June, with soccer driving 55% of views (324 million).