The Arizona Rattlers unveiled a six-story wall mural this week as part of their partnership with Legends Entertainment District. The mural is on the west-facing wall of the Luhrs building located at Jefferson Street and 1st Avenue in downtown Phoenix.
The illuminated wall mural is similar to the artwork that has been placed on multiple LED screens that are currently in rotation around the Legends Entertainment District area and displays the team’s new logo. The LED screens around the Legends Entertainment District will also feature other promotions and graphics in addition to the logo and tagline.
“The philosophy behind this partnership was to carry on the tradition that the Rattlers have in the Phoenix community,” said Ron Shurts, Rattlers majority owner. “We want to help promote another reason for people to come to downtown. The installation of this Rattlers larger than life wall mural is another way to help energize the Legends Entertainment District.”
The Legends Entertainment District offers nearly 55,000 square feet of unique marketing opportunities with a blend of digital signage and custom large format super graphic static billboards including the largest signage available anywhere in the Phoenix Metropolitan area.