NEW YORK (AP) Slightly more than half of the people who watched the Sochi Olympics on NBC also used a computer, tablet or smartphone to get information about the games while the TV was on.
The network said Wednesday that this year’s games proved how the second-screen experience is taking hold for television audiences. And NBC learned that the more coverage, the better: People who watched live coverage of the Olympics on a cable network were 43 percent more likely to watch NBC’s prime-time show, too.
Although viewers of all ages used smartphones or tablets, it was much more pronounced among young people.
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NBC’s researchers also said that, relatively speaking, social media wasn’t as big a factor for the Olympics as they thought it would be.