SINGAPORE (AP) — Dunkin’ Brands Inc. says NBA superstar Lebron James has agreed to market Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
Dunkin’ said in a statement Monday that the agreement will last at least two years and is worth at least $1 million.
Dunkin’ said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing. James will also make personal appearances in Asia after the season ends in June.
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Dunkin’ said the deal with James is part of an expansion in Asia, where the company has about 5,400 stores.
James is a two-time NBA Most Valuable Player. His Miami Heat lost in last year’s finals to the Dallas Mavericks.