Adidas has announced an initiative to help high schools nationwide drop Native American mascots.
The German athletic shoe and apparel maker says it will offer free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism. The company also pledges to provide financial support to ensure the cost of changing is not prohibitive.
Adidas announced the initiative in conjunction with the White House Tribal Nations Conference Thursday in Washington, D.C.
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The company, which has its North American headquarters in Portland, Oregon, also said it will be a founding member of a coalition tasked with addressing Native mascots in sports.