NBC eclipses Beijing viewership again
NBC’s London Olympic coverage has topped Beijing for the fourth
night in a row.
The Nielsen company estimated that Monday night’s prime-time
coverage was seen by 31.6 million viewers, up from the 30.2 million
who watched the first Monday of competition in Beijing four years
At least initially, it had appeared NBC had fallen short of
Beijing. Nielsen’s overnight measurement of the nation’s largest
cities showed NBC’s ratings down 5 percent from the 2008 Games. But
Nielsen’s viewership estimate is the more definitive number, a
measurement based on Nielsen meters all across the country.
Four years ago on the same night, NBC was able to run many
events live, including a gold medal race by Michael Phelps. NBC’s
prime time this year was all tape-delayed material, with a
disappointing showing by the U.S. men’s gymnastics team.