London uses Olympics to boost sports participation

Olympic organizers have launched a $217 million project to boost

sports participation in Britain in conjunction with the 2012 London

Games.

The ”Places, People and Play” initiative will be funded by the

national lottery.

London organizers promised to inspire a new generation of

Britons to play sports when they successfully bid for the Olympics

in 2005.

The plan announced Monday aims to reach 2 million people and

upgrade sports facilities and local sports clubs across the

country. Officials will recruit, train and assign 40,000 sports

leaders to help organize grass-roots projects.

The project is led by Sport England and the British Olympic

Association, with the backing of London 2012 organizers.