Curlers hope condom sales get attention
Brush aside all those stodgy notions about curling.
The curlers are selling condoms!
“Hurry hard” is a curling term, and the logo features a cartoon of a smiling curling stone on a house.
“The platform that USA
The International Olympic Committee has an “HIV and AIDS Prevention Through Sport” program, and considers it a “moral obligation” to “place sport at the service of mankind.” But curlers aren’t exactly the prototypical poster children for a project like this.
They’re not hip or edgy like the snowboarders. They don’t have big names like the skiers. They don’t have high-tech equipment. Their sport has been likened to a household chore, for heaven’s sake.
Which is the whole point.
“It kind of shakes it up,” said Kathleen Banks, former executive director of the Monterey County (Calif.) AIDS Prevention, which is now Central Coast HIV/AIDS Services. “I’m all for anytime we can break the mold and help people become more aware.”
The idea for the project started when USA
According to UNAIDS, of the 33.4 million people living with HIV, 2.1 million are children under 15. Young people account for about 40 percent of all new adult infections, and fewer than 40 percent of young people have basic information about HIV.
“It’s affecting women and children and even older adults now,” Patzke said. “It just bolstered my opinion that this is not a bad thing. … We believe USA
The idea was mentioned to Kodiak chairman Dan Field, who had a connection to MCAP, and the program took off from there. USA
“HIV/AIDS awareness and prevention is a noble cause and the
Patzke knows there will be those who won’t approve of the project, possibly even some within USA
It’s trying to raise awareness and promote education for a disease that has already killed 25 million people.
“The easy thing to do would be to say, ‘Oh, this is too risky,’ to say we’re not going to get involved in it,” Patzke said. “But there were enough people who thought it’s a good thing to do, and that we’re in a position to help people. Using sports to leverage things like this is sometimes the easiest way to get more exposure.”
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