Citi renews sponsorship deal with USOC

Citigroup has renewed its sponsorship deal with the U.S. Olympic

Committee through 2016.

Monetary details of the agreement were not disclosed, though the

banking category has long been one of the most lucrative for the

USOC, traditionally worth $10 million to $15 million for four


Citi’s first deal with the USOC came in 2011 after the

federation had lost longtime sponsor Bank of America.

In addition to its sponsorship for the 2012 Games, Citi also

donated $500,000 to the USOC to launch the Every Step of the Way

program to support future Olympic hopefuls.