Citi renews sponsorship deal with USOC
Citigroup has renewed its sponsorship deal with the U.S. Olympic
Committee through 2016.
Monetary details of the agreement were not disclosed, though the
banking category has long been one of the most lucrative for the
USOC, traditionally worth $10 million to $15 million for four
Citi’s first deal with the USOC came in 2011 after the
federation had lost longtime sponsor Bank of America.
In addition to its sponsorship for the 2012 Games, Citi also
donated $500,000 to the USOC to launch the Every Step of the Way
program to support future Olympic hopefuls.