BMW is returning to the America’s Cup, both as a global sponsor of the regatta and a technology partner of two-time defending champion Oracle Team USA.
The deal, announced Thursday, takes the combination of event and team sponsorship to a new level.
BMW had been a sponsor of Oracle’s racing team for its 2003, 2007 and 2010 America’s Cup campaigns. BMW Oracle Racing won the America’s Cup in 2010.
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The German automaker did not sponsor Oracle in 2013, when the American-based crew staged one of the greatest comebacks in sports when it rallied from an 8-1 deficit to win eight straight races on San Francisco Bay to retain the Auld Mug.
Oracle has chosen to defend the cup in Bermuda in 2017.