BBC buys rights to 4 Olympic Games through 2020

The IOC sold British rights for the next four Olympic Games to

state broadcaster the BBC, lifting European broadcast earnings

above $1 billion for the next four-year commercial cycle.

The deal covers the 2014 Sochi Winter Games, 2016 Rio de Janeiro

Olympics, 2018 Pyeongchang Winter Games and the 2020 Summer Games.

The hosts for the 2020 Olympics will be chosen in September

2013.

The BBC has had exclusive rights to broadcast each Olympic Games

free-to-air since 1960.

The International Olympic Committee did not disclose the value

of the contract with the BBC that was announced on Wednesday, just

days before the start of the London Olympics.

IOC vice president Thomas Bach said the British deal concluded

its European rights business for the 2013-16 Olympic cycle

comprising of the Sochi and Rio Games.

The Olympic body has earned more than $1 billion from the sales,

Bach said.

The British deal is the latest long-term contract signed by the

IOC in most lucrative markets.

NBC paid $4.38 billion last year to extend its rights through

2020.

South Korea’s SBS secured Korean rights until 2024 in a deal

struck days before Pyeongchang was awarded hosting rights to the

2018 Winter Games host last year.

Also last year, France Televisions bought a four-games package

though 2020, and German rights for 2014-16 went to ARD and ZDF.

The IOC awarded European rights to 40 medium and small-market

countries for Sochi and Rio to the Sportfive marketing agency. The

deal was worth $342 million.