Fashion Statement: Countries go bold for uniform choices
Blinded by the uniform
The volunteers at the Sochi games will be hard to miss in these multicolor outfits. Check out which teams will blend in or stand out in their national uniforms.
Team Canada sure looks cozy in their knitted sweaters by Grandma, and by Grandma we mean Hudson's Bay. Maybe the 'feels like home' look will give them an extra boost at the Games.
THE CANADIAN PRESSNathan Denette
The Czech athletes will be nice and toasty in their Sochi uniforms. Besides the furry hats, the central motif of the kit is the linden leaf, in homage to the first Czechoslovakia postage stamp from 1918.
Cute, furry animals never hurt a uniform. Estonia teamed up with Eastern European fashion house Monton for the uniforms, which were inspired by a Nordic landscape. Monton has been the sponsor of Estonia's Olympic team since 2004.
Tres bien! France knows how to do style. Lacoste is the official designer for the French Olympic team and has delivered a sleek collection.
Political message or not, the Germans will be hard to miss in their rainbow jackets and orange patterned pants. Sunglasses might help if you're standing near them.
Bongarts/Getty ImagesLars Baron
Team GB went for a more muted look. The getup, designed by Adidas, does have some subtle references to the Union Jack. Maybe they're still recovering from hosting the 2012 Olympics?
Italians are known for their fashion sense and the Olympics are no exception. Team Italy will be wearing duds designed by Giorgio Armani. Stylish.
Japan's ski team is going for bright colors. Orange and blue may not be the usual choice for the country but they'll blend right in with Germany and the volunteer uniforms.
The Asahi Shimbun
Mexico will have only one representative at Sochi but he's aiming to make a fashion statement. What better way to do that than ski in a mariachi-themed race suit?
The Dutch are all business in their uniforms designed by Suitsupply.
Uniforms designed by Suit Supply.
The Norwegian curling team has a habit of wearing crazy pants. This Olympics is no exception. And yes, that's a full suit in orange and blue.
White, red and black. It's modern, clean and not going to scare anyone. That's more than a lot of other countries can say.
As host country, all eyes are on Russia. The uniforms are not nearly as flashy as some of the visiting countries but there is a nod to history with some traditional patterns. The uniforms and all official Olympic gear are designed by Russian sportswear label Bosco.
Slovenia opted for minimalist and bright. A splash of lime green to go with the blue and white.
Swedish fashion house H&M is rooting for the home team by designing their country's Sochi uniforms. Not to miss out on a marketing opportunity, they're also selling a fashion line inspired by the Olympic outfits at their stores.
Say what you will about the Ralph Lauren designs for Team USA but the athletes sure will be warm during the Sochi opening ceremonies.