Support Play 4Kay: Wear pink for Sunday’s Ohio State women’s game

COLUMBUS, Ohio — Ohio State (14-12, 4-6) welcomes the No. 9/10 Penn State Lady Lions (17-5, 8-2) to Value City Arena at 2 p.m. ET Sunday.

Fans are encouraged to wear pink for Sunday’s game to show support for the Play 4Kay initiative. There will be pink glow sticks and pink pom-poms handed out to the first 2,000 fans through the doors.

Sunday is Ohio State’s Pink Game, in part of the 2014 Play 4Kay initiative, which gives an opportunity for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. The Kay Yow Cancer Fund, in partnership with the Women’s Basketball Coaches Association (WBCA) and The V Foundation, is a charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause.

Kay Yow, former North Carolina State University head women’s basketball coach, was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease.

With the creation of the Fund, Kay hoped to raise money to further cutting-edge research conducted by the nation’s top doctors and medical experts to allow more and more cancer patients to have access to experimental drugs and clinical trials. Since the majority of these research projects are privately funded, these researchers desperately need our support in order for them to continue to make strides in finding a cure for cancer.

To date, the Fund has contributed over $3.8 million in support of women’s cancer research.