LeBron James

LeBron James activates "Zero Dark Thirty-23" mode as NBA Playoffs begin

Published Apr. 15, 2017 4:04 p.m. ET

Chris Zakelj

With the arrival of the NBA Playoffs, LeBron James is once again tuning out all social distractions.

James has "activated" his now-customary "Zero Dark Thirty-23" mode, staying away from his Twitter and Instagram accounts so he can focus solely on the Cleveland Cavaliers' playoff journey and their defense of last summer's championship.

Activation officially began late Friday night with a final post from James on both Twitter and Instagram declaring his mindset. If all goes according to his plan, he and the Cavs may be hoisting their second-straight Larry O'Brien Trophy when we hear from him next via social media.

https://twitter.com/KingJames/status/853090535652941825